Blake Shelton on His New Clothing Line: ‘You’re an Idiot if You Don’t Buy This Stuff’

From singing country music and coaching potential superstars on The Voice, there’s not much Blake Shelton can’t do. Taking that confidence into the fashion world, Shelton decided to design and release his very own clothing line called BS by Blake Shelton.

Complete with plaid flannels, vests and all-weather jackets, Shelton created the collection out of inspiration from his own closet. With fashions fitting for fall, the “I’ll Name The Dogs” singer put a lot of his input into the project and dedicated a huge amount of time to make sure the clothes were worthy of his fan base.

“There’s nothing I hate more than a photo shoot. It shows you how invested I am in this clothing line and passionate about it that I even came and did a photo shoot for it. It’s like, well, I want to have some clothes that are mine, I better put them on and take some pictures,” Shelton told People about his new clothing line.

Of course, it’s no idea of Shelton without some sort of humor involved, so he playfully instructed customers that not picking up a piece or two out of the collection would be a dumb move on their part.

“It’s the best clothes being made, [in terms of] quality and taste, and you’re an idiot if you don’t buy this stuff,” the singer said.

Although Shelton played the role of model for his BS by Blake Shelton line, he hopes his girlfriend and fellow singer Gwen Stefani tries out some of the products as well. Despite her stylish taste, Shelton even had the perfect outfit idea in his mind for her regardless of how many clothing items she actually throws on.

“When you’re Gwen you don’t call dibs, you just go get what you want. You know? So she’s welcome to anything in my closet,” Shelton admitted. “I think some of those plaid shirts she will look really cute in. Hopefully it’s my plaid shirt that she puts on and just the plaid shirt. You know what I’m talking about?”

BS by Blake Shelton is available to purchase at Macy’s.