Blake Shelton, Ryman Hospitality to Open Entertainment Venue in Nashville
The 2001 Blake Shelton hit “Ol’ Red” will get an updated image when the new lifestyle brand and entertainment brand takes over Nashville’s Lower Broadway. In a partnership with Ryman Hospitality Properties, Shelton will create a retail and entertainment venue that includes digital content and encompasses the genre’s fast-growing fan base.
“It’s amazing to me to see a song that’s been such a big part of my career come to life in the plans for Ole Red,” said Shelton (quote via Music Row). “Nashville and Tishomingo are both places that are important to me, and it’s great that each location is going to have its own personality inspired by one of my favorite songs. It’s always been a dream of mine to create something like this where people know they’re going to have a good time as soon as they walk in the door, and I couldn’t be more excited that my friends at the Opry and Ryman Hospitality Properties are making it happen.”
Ole Red Nashville will be a multi-level, 26,000 sq. ft. entertainment venue. The property will feature a two-story bar and restaurant, retail store, performance stage, dance floor and VIP booths. The complex will be complete with an upscale rooftop bar.
“The Grand Ole Opry is known for connecting fans to the artists and the music they love and that is what the Ole Red brand is all about,” said Colin Reed, Ryman Hospitality Properties Chairman/CEO. “Not only is Blake Shelton one of the most popular entertainers of his generation, his performance style and passion for authentic country music have also made him a fixture on the Grand Ole Opry stage since the early days of his career. Ole Red will immerse fans in all the elements of a great country song—with some unexpected twists from Blake along the way.”
Ole Red Nashville is slated to open at 300 Broadway in 2018. The collaboration will also include a second venue, Ole Red Tishomingo, which has an anticipated fall 2017 opening in Shelton’s hometown of Tishomingo, OK. The location will be built in the old Pink Pistol store, previously owned by Sheltons’s ex-wife and fellow country star Miranda Lambert. Shelton purchased the property in early 2016 along with the adjoining office and teased that he had something in the works.
“As a resident of Tishomingo I’m very sorry that the Pink Pistol has decided to move its operations out of the area,” Shelton said at the time. “We all, as a community, appreciate everything it has done for our town. As for the actual properties left behind… I was offered the opportunity to buy them, and I have a plan brewing.”
The news was revealed during a press conference held in the iconic Ryman Auditorium on Thursday (Jan. 5).