Brian Kelley and Wife Introduce Denim to Tribe Kelley Line

Customers can even get customized embroidery sewn into the items as a complimentary and unique experience at Tribe Kelley.

Brian Kelley and Wife Introduce Denim to Tribe Kelley Line
Brian Kelley and Brittney Marie Kelley; Photo credit: Kevin Maya

As the Tribe Kelley line continues to expand its fashion horizons season by season, Florida Georgia Line’s Brian Kelley and his wife, Brittany Marie Kelley, decided it was time to get into the denim game.

Known as a staple in any wardrobe, the two carefully constructed and designed their jean-oriented line with pants, jackets and vest available to sport. Brittney specifically wanted to put their entire efforts into creating the new addition in order to give customers the quality they deserve without cutting any corners.

All American made denim is so important to me for many reasons. I started @tribekelley keeping my morals in mind & knowing we would have to spend a larger amount of money than most clothing companies to create an ethical and quality brand. I chose to support our country, our citizens and healthy environments for our sewers and employees. I will never send our garments to a manufacturer that doesn’t require safety and health standards just so I am able to produce cheaply made and lower priced goods. Fast, cheap fashion 9 out of 10 times comes from unsafe, underpaid conditions — something I will not & cannot support. So when some of you ask why our prices are high – you should be asking , where do my cheap jeans/clothes come from? Start asking, WHO MADE MY CLOTHES? It starts with OUR generation to bring back the dying art of sewing and denim production to OUR country. Start asking your favorite brands, “Where are my clothes made?” Most wont show you photos of the inside of their facilities. WE WILL show you and we will tell you because we we transparent. We could make these clothes for only ourselves personally, but we want to start a revolution and bring manufacturing and production back to our country and give jobs back to our citizens. I am guilty of buying unethical goods, but we can start by buying less of those brands. I would rather have 1 amazing pair of ethical jeans that last a lifetime rather than 4 cheap unethical pairs that fall a part in a year.

A post shared by Brittney-Marie Cole Kelley (@bcole429) on

“All American made denim is so important to me for many reasons. I started @tribekelley keeping my morals in mind & knowing we would have to spend a larger amount of money than most clothing companies to create an ethical and quality brand. I chose to support our country, our citizens and healthy environments for our sewers and employees. I will never send our garments to a manufacturer that doesn’t require safety and health standards just so I am able to produce cheaply made and lower priced goods,” Brittney wrote on her Instagram page.

She continued, “Fast, cheap fashion 9 out of 10 times comes from unsafe, underpaid conditions — something I will not & cannot support. So when some of you ask why our prices are high – you should be asking , where do my cheap jeans/clothes come from? Start asking, WHO MADE MY CLOTHES? It starts with OUR generation to bring back the dying art of sewing and denim production to OUR country.”

Brian Kelley and Brittney Marie Kelley; Photo courtesy of Sweet Talk Publicity

The Tribe Kelley brand also wanted the personalization trend to cross over into their clothes, so they offer custom embroidery in any denim item purchased as a complimentary and unique approach to their styling.

Those interested in purchasing denim from the Tribe Kelley brand can do so at their Hillsboro Village location in Nashville or through the Tribe Kelley website.