Jason Aldean Takes Fans Behind the Scenes in ‘They Don’t Know’ Video

Jason Aldean celebrates the small town lives that his fans and production team live in the new music video for his single, “They Don’t Know.”

Honoring the simple back road tradition of ‘work hard, play hard,’ Aldean highlights those folks who find pride within their down home roots and still get the job done at the end of the day. Recognizing their solid efforts before cheering him on at the night shows, the country singer used the treatment to pay tribute to those who helped him get to the top through the long haul.

“We’re just getting back out on the road for the summer, and after seeing the crowd sing this song back to me the first couple weekends, it reminded me how much the fans relate to it,” said Aldean. “To me, this video represents every person on my team, at country radio, my family and the fans who come out from all over the place. It’s because of them I keep getting to sing about the things I know and have lived.”

Just as the single drives home, Aldean nods to the working class by showing off what they do best: mudding, preparing the crops and setting up for a rowdy night of screaming fans in the crowd. While Aldean understands everyone comes from different backgrounds within the video, he honors their spirit throughout each raw clip of the everyday people.

Aldean has blown up with a number of top singles from his record, which boasts the same title as his current radio number. He’s seen hits like “Lights Come On,” “A Little More Summertime,” and “Any Ol’ Barstool” rise to the No. 1 slot and is hoping “They Don’t Know” does exactly that as a shout-out to those rising and grinding every day.

“They Don’t Know” is currently playing on country radio.