LOCASH and Michael Tyler Kick Off NFL ‘The Fun Doesn’t End Zone’ Campaign During Pep Rally

LOCASH and Michael Tyler added a country flair to the pep rally at Vanish Brewery in Leesburg, Virginia on Saturday (Sept. 9). 

Written by Kelly Brickey
LOCASH and Michael Tyler Kick Off NFL ‘The Fun Doesn’t End Zone’ Campaign During Pep Rally
LOCASH and Michael Tyler; Photo by Tasos Katopodis/Getty Images for Pepsi

Brush off those touchdown dance moves, football fans, because end zone celebrations are back on the good side for the NFL.

With football season kicking off into full gear now that the Labor Day holiday has passed, Pepsi teamed up with the Washington Redskins to present their campaign called “The Fun Doesn’t End Zone” to bring attention back to those epic team dance parties following any touchdown scores. Country duo LOCASH and newcomer Michael Tyler added a country flair to the pep rally out at Vanish Brewery in Leesburg, Virginia, for all Redskins fans to raise a glass to the 2017 season and the newfound regulations.

Dancing around and making their own moves to match the commemoratory mood for the afternoon, the guys of LOCASH couldn’t handle their excitement to get the party going with a couple of their favorite things in the world: Pepsi and football.

“We’re just starting to get tied in with Pepsi, and I’ll be honest with you: it was my grandma’s favorite drink of all time. All she had was Pepsi in the house and so I got to drink Pepsi when I was growing up. It’s so cool to be partnered with something that’s been around and established for so long and it’s American, baby! It’s really cool and there’s a lot of affiliates like Mountain Dew and Rockstar. So there’s a lot of relationships here that we’re starting. And to be a part of the NFL and Pepsi at the same time, it’s a dream of ours,” LOCASH’s Chris Lucas told Sounds Like Nashville at the pep rally.

A sea of maroon and white flooded the brewery patio for a country concert in the great outdoors. As Tyler took the stage, fans rallied the country singer into some of his tracks off of his most recent release. He even got into a good flow as he infused his rock-meets-country sound into covers of Jason Aldean’s “Tattoos on This Town” and Dierks Bentley hits.

Michael Tyler; Photo by Tasos Katopodis/Getty Images for Pepsi

Michael Tyler; Photo by Tasos Katopodis/Getty Images for Pepsi

The stage area then swarmed full of Redskins supporters as LOCASH started things off with their song, “All Day.” A rowdy, whistling crowd helped the duo transition into a cover of TLC’s “Waterfalls,” in which the football fans created an impromptu sing-a-long echoing throughout the brewery.

Reflecting on what they deemed as a pretty cool moment, both LoCash members cheered over their recent CMA nominations and followed it up with their very first No. 1, “I Know Somebody.” They flew through their other big hits, including the fresh Top 20 jam called “Ring on Every Finger,” and a Tim McGraw cover of “Truck Yeah,” which they wrote a while back with their buddy and fellow country singer, Chris Janson.

LOCASH; Photo by Tasos Katopodis/Getty Images for Pepsi

LOCASH; Photo by Tasos Katopodis/Getty Images for Pepsi

LoCash finished off their energetic setlist with a massive boom on “I Love This Life,” and people from ages 8 to 80 waved their drinks in the air like they just didn’t care as if practicing for their own end zone dances with a country flair.

After getting their country dancing on, there was only one thing these fans had in mind: they were definitely ready for some football.