Luke Bryan Launches Three Year Sponsorship with Chevrolet
"I am so excited about this partnership and I'm honored to be representing such a wonderful brand," said Bryan.
Luke Bryan has a new title to add to his already impressive résumé: Chevrolet brand ambassador.
“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said the Georgia native, who just inked a three-year deal with the brand. “If you were a Bryan, you drove a Chevy. I am so excited about this partnership and I’m honored to be representing such a wonderful brand.”
As part of the sponsorship, Chevy will sponsor Bryan’s 8th Annual Farm Tour, where he will make several stops in rural cities, setting up stages and performing for thousands of fans. A portion of the proceeds go to local college scholarships to students within the communities he plays in.
“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing. “Our customers love country music, and Chevy has always held a special place within the genre. We’re proud to build a relationship with an artist as authentic and talented as Luke.”
Luke Bryan’s 8th annual Farm Tour kicks off in Gaston, South Carolina on October 5 and will make a total of eight stops at various farms around the South East and Mid-West through October 15.
