Martina McBride Joins Sarah Cannon to Launch National Band Against Cancer Campaign
"As an artist, I’ve seen firsthand the power of music and the power that it has in uniting, and giving hope, and giving strength," Martina McBride said during Monday's press conference.
In a touching announcement this morning, Martina McBride and Big Machine Label Group revealed a partnership with Sarah Cannon, the global cancer institute of Hospital Corporation of America (HCA), for the launch of Band Against Cancer, The Sarah Cannon Tour.
Traveling through cities across the U.S. in 2016, the tour will help benefit cancer support organizations and include performances from McBride and other country music artists. The tour will wrap with a special performance at Nashville’s Grand Ole Opry in October.
“So many of us in this room knows what it feels like to be afraid, to be vulnerable and actually to be devastated. There’s no denying the feeling,” said Dee Anna Smith, Sarah Cannon Chief Executive Officer. “So through Band Against Cancer, we are banding together to give people in their communities access to compassionate resources. Not just for them, but for those that support them every single day in the fight against cancer.”
“As an artist, I’ve seen firsthand the power of music and the power that it has in uniting, and giving hope, and giving strength,” McBride said during the press conference. “And I’m just proud to be the voice that connects individuals fighting cancer with the fully committed team of experts at Sarah Cannon. I just visited the hospital; I can tell you they are doing amazing work there. And with Sarah Cannon, individuals can fight cancer where they find their greatest strength; in their own community, with their own band of support.”
“I’d like to thank the HCA and Sarah Cannon for inviting us to be a part of this incredible platform that’s so important,” Big Machine Label Group President and CEO, Scott Borchetta, echoed. “We’ve had a lot of success working with Martina McBride and making sure that the message is delivered properly and delivered with a heart and soul and within engagement. That’s one of the great things when we’re able to take a cause and bring it into our house and add music to it. It makes it very real. And nothing is more healing than music. So to bring these two things together is so powerful.”
The initial focus of the Band Against Cancer campaign will focus on those fighting the battle against blood cancer. Full details about The Sarah Cannon Tour will be released in the coming months at bandagainstcancer.com.
