Back

Reba Announces Cracker Barrel Retail Line, ‘Rockin’ R by Reba’

Reba will expand her ever-growing empire with a brand new retail line, "Rockin' R by Reba," exclusively at Cracker Barrel Stores and online.

Written by Lauren Laffer
Reba Announces Cracker Barrel Retail Line, ‘Rockin’ R by Reba’
Photo courtesy FlyteVu

Reba is expanding her ever-growing empire with a brand new retail line at Cracker Barrel stores nationwide. The new line, “Rockin’ R by Reba” will hit the country stores nationwide and at crackerbarrel.com starting Thursday, Aug. 4.

“It was a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,” said McEntire. “The line is very personal to me – from the lamp with a tooled leather shade inspired by my Daddy’s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single item.”

“Rockin’ R by Reba” will feature specialty items designed by the icon herself. Many of the items were inspired by her life and interests, which include western-themed jewelry, Aztec-inspired ponchos, dinnerware and home goods. The collection also includes toys and playsets that Reba designed with her grandchildren in mind.

“This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,” said Cracker Barrel Old Country Store’s Senior Vice President of Retail Laura Daily. “In working together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.”

“One reason we were drawn to the partnership is because Reba has such wonderful cross-generational appeal – from children to young adults to seniors – that was such a natural fit with our diverse guest base,” Daily continued. “With over four decades of relevancy, we’re thrilled to bring Reba’s new line to her fans and our guests nationwide.”

In addition to launching her new retail line, Reba will release an exclusive album, titled My Kind of Christmas. The project will be available at Cracker Barrel stores and online at crackerbarrel.com beginning Sept. 2.

My Kind of Christmas Full Track Listing
1. Winter Wonderland
2. The Christmas Song (Chestnuts Roasting On An Open Fire)
3. Santa Claus Is Coming To Town
4. Holy Night
5. Hard Candy Christmas
6. Come All Ye Faithful
7. Jingle Bell
8. Silent Night
9. White Christmas
10. Jingle Bells
11. I’ll Be Home For Christmas