Country star Brett Young is getting more comfortable with the apparel industry this year, announcing a pair of deals meant to fit “just right.”
First, he’s teaming with Kohl’s and Levi’s to highlight the iconic denim company’s jeans for back-to-school season, serving as a celebrity ambassador. Young will appear in Kohl’s marketing campaigns for some his personal favorites, including the Levi’s® 511™ Slim Fit Advanced Stretch Jeans and the Levi’s® 512™ Slim Fit Tapered Stretch Jeans. Plus, he’ll show off his own style with a video series that goes behind the scenes of his California-country look.
“I’m so excited to partner with Kohl’s and Levi’s,” the crooning hit maker says. “This collaboration is a no-brainer for me since I’ve worn Levi’s for as long as I can remember and basically live in them whether I’m touring or at home.”
Second, Young will partner with Kohl’s again to give a new home to his Caliville lifestyle brand. Starting in October, his collection of short sleeve and long sleeve graphic tees, fleece, flannels and joggers will be available through the nationwide retailer, all inspired by the intersection of his California roots and adopted home in Nashville. The pieces range in price from $25 to $60.
“Bringing Caliville apparel exclusively to Kohl’s is a dream come true,” Young explains in an official statement. “To me, Caliville represents taking risks and chasing your dreams without letting anyone discourage you, and seeing this message and clothing line come full circle in so many ways is so much fun. I’m so happy this partnership will allow us to keep spreading that message.”
“In Case You Didn’t Know,” this isn’t Young’s first foray into fashion — he was named the face of William Rast’s fall collection along with model Stella Maxwell in 2018, a brand founded by Justin Timberlake and Trace Ayala and best known for their high-end jeans.
Young’s current single, the breathless romantic anthem “Catch,” follows the five straight No.1’s which got his career started off in style. The upbeat track is part of his second album, Ticket to L.A. Meanwhile, he and wife Taylor are expecting the arrival their first child soon — a baby girl — and he’s on the road this summer with dates scheduled trough October 5.