Durango has tapped singer-songwriter Sarah Darling to lend her voice in a different way than usual; the longtime Durango brand ambassador has designed a capsule collection of western fashion boots for the iconic brand. In time for Holiday 2014, Durango will add two distinct styles, designed by Sarah, to its “Crush” line of footwear.
“Sarah has been such an incredible brand ambassador for us and her personal style really resonates with our consumer,” said Amber Vanwy, Marketing Manager for Durango. “These styles are flirty, fun and feminine; they are the perfect mash-up of Sarah’s whimsical style and Durango’s playful attitude toward fashion.”
In the midst of her busy performance schedule, Sarah traveled to Nelsonville, Ohio, home of Durango, to work directly with designers to infuse her own voice into the designs, including bright colors and Sarah’s autograph stitched into the lining.
“When I look my best, I perform my best!” states Sarah Darling. “Durango makes me feel beautiful and confident wherever I go! Getting to design my own boots is a dream come true! It’s an amazing feeling thinking of other ladies walking around in a Darling Original!”
The Sunflower Slouch boot in Sandy Brown is an easy-to-wear boot with a covetable, worn-in look. Its sturdy 2 ¼” heel and cushion-flex insole will keep feet comfortable at a weekend music festival or a night spent dancing down Broadway. The Darling Coral boot is tall classic western boot with a twist. The 14” shaft features bright coral-colored accents on brown leather and a 2 ¼” heel. Both styles designs are currently available for pre-order at durangoboots.com/darling.
Every detail, down to the advertising campaign, has Sarah’s Nashville roots stamped on it. The campaign features Sarah wearing the boots at iconic Nashville locations, such as the famous honky-tonk, Robert’s Western World, against the city skyline highlighted by the “Batman Building,” and along Broadway, the heart of Nashville’s country music scene.