The Robertson Family of ‘Duck Dynasty’ Debuts New Fashion Lines

The Robertson Family’s Duck Commander and Buck Commander franchises have entered into an exclusive partnership with 81Eighty Promotions, the phenomenally successful licensing arm of the Dallas Cowboys, to produce two new clothing lines. The Robertson’s and 81Eighty will debut the new Commander Life® and Commander Gear® lines at select retailers in the fall of 2015.

Willie Robertson, CEO of Duck Commander shares, “The Duck Commander brand has represented quality since 1972, so when it came to creating a lifestyle clothing line, we wanted to marry that comfort with that standard of excellence.”

The separate Commander lines, which will both offer men’s and women’s selections, are designed by the Robertsons to evoke the family’s renown outdoors-oriented lifestyle founded from Duck Commander that has become synonymous with quality in the outdoor space for decades. Since 2012, the Robertson family has captured the imagination of millions of fans since the debut of their wildly successful A&E “Duck Dynasty” reality series and rise to nationwide celebrity.

The Commander Life® line will be fashion-focused with modern styles, color and cuts that still retain a timeless feel. The Commander Gear® line will focus on the more active and technical side of apparel and accessories.