Beat the Heat: Cool Western Wear Looks From Ely Cattleman
Ely Cattleman launches a direct-to-consumer website, just in time for the sunny season.
Heritage brand Ely Cattleman has summer-friendly shirts to help you look and stay cool. The celeb-loved label, worn by the likes of Blake Shelton, Kendell Marvel, and Dan Smalley offers breathable, festival-ready gear.
Cowboys, ropers and riders have long relied on the rugged utility of western wear to keep them cool. And as of late, the lure of Americana details, like embroidery or piping, have brought traditional western clothing into the mainstream. More consumers are reaching for cowboy styles for both function and high fashion. “Seen on the streets as well as the runways, the western trend has gone mainstream and shows no signs of slowing down,” says Corey Rowe, president of Ely Cattleman. The frontier fashion trend has bolstered the company, driving the need for the switch to an e-commerce platform.
How people wear their garments and why is what drives the design process at Ely Cattleman. This customer focus has inspired fresh takes on classic looks. “We are lucky to have archived pieces to reference, everything from embroidery to vintage prints and fabric,” says Amy Kinkle, head designer. “Most consumers today want to be a part of something authentic, especially when it comes to apparel. Ely is a piece of American history—from dry goods being delivered by covered wagon to its evolution as a western apparel staple.”
Design, sales, operations, and distribution all take place outside of Nashville in Lebanon, Tennessee, where originators Frank Ely and David Walker settled after forming a partnership in 1878. Ely Cattleman is the core brand under the Ely & Walker umbrella, which includes Cumberland Outfitters for women and a children’s line. Ely Cattleman is also a proud sponsor of the Professional Bull Riders (PBR) organization’s Velocity Tour.
These threads will keep you looking sharp all season long, despite the heat and humidity:
Pearl buttons and white piping give this shirt the right amount of flair. Added bonus: black hides everything—including sweat stains. It’s a perfect fit for a date night, a buddy hang at the bar and everything in-between. Whatever your plans, you’ll look classically rugged and handsome.
This wine-hued, plaid button-up will never go out of style and is perfect for everyday use. It’s a guaranteed go-to that you’ll be reaching for again and again.
Ely Cattleman’s site features 90 styles of traditional men’s shirts and American-made denim. Prices range from $35-$75. elycattleman.com
