Brantley Gilbert skewers country’s habit of singing about itself in his new single, “The Worst Country Song of All Time,” and its new video takes the cliché roasting to a new level.
Directed by Gilbert and Brian Vaughn, the first thing fans need to know is that every single line in the song is sarcastic — sung from the point of view of a guy who doesn’t like trucks, prefers to rent apartments and thinks the American flag needs a redesign, among other things.
Mixing in-studio footage with performance shots in an empty warehouse, Gilbert and HARDY let loose with some Halloween versions of Bill Clinton, Hillary Clinton, Barack Obama and Donald Trump — plus Vladimir Putin and Kim Jung Un — and basically just turn your average country lifestyle anthem upside down. They’re laughing the whole time, making sure fans are in on the joke. But surprisingly, the end result is pretty much the same, since the hilarious track winds up reminding country fans why they identify with country to begin with. Still though, Gilbert says he kind of can’t believe he put this song out.
“I honestly never thought we’d get this far with this song,” he admits. “It really started as a goofy idea that we were having fun with, and we’ve been glad to bring a laugh to folks this summer after such a rough year. We can’t wait for BG Nation to see what else we have in store later this year.”
As for later this year, “The Worst Country Song of All Time” is the first taste of new music following the release of Gilbert’s Fire & Brimstone (Deluxe Edition), and Gilbert seems to feel like a new batch of tunes are overdue. That last release was just an extended version of his 2019 studio album, and the hit maker was last on top of the charts with “What Happens In a Small Town” (with Lindsay Ell) back in 2019. But he says the wait is almost over.
“We’ve had a lot of great writes over the last few months,” Brantley Gilbert explains. “We got outside of our box a little bit. As artists and writers, we have a group of people that we’re extremely comfortable writing with, that we know we’re going to be productive with and we know what kind of song we’re going write. But we branched out a little bit and wrote with some folks we haven’t written with before, just to see what would happen and what would come out of it. … I have to say, I’m extremely proud of what we got on the way.”