Featuring an infectious hook and a club-beats-and-banjos sound, it’s another twangy banger from a songwriting mad scientist — and one Breland describes as a “country twerk anthem.”
With a beat made for the dance floor, love-drunk lyrics and a quirky vocal flow, the hip-hop influence on “Throw It Back” is easy to see. But with Breland rhyming over a bed of country instruments — including Urban’s guitar and guit-jo — the tracks ends up landing pretty close to mainstream modern country. And for his part, that’s a place where Urban’s adventurous nature thrives.
The pair trade verses and also team up for an action-packed video filmed at Nashville’s Analog, marking the second time they’ve partnered. First came Urban’s “Out The Cage” (featuring Breland & Nile Rodgers) from his The Speed of Now Part 1 album, but “Throw It Back” was the track that started it all.
“’Throw it Back’ is the first song Keith and I ever worked on together, and despite it being so sonically left of center, he immediately recognized it as a special song and started adding his iconic flavor to the record,” Breland says of the track. “You’ll be able to feel my and Keith’s energy flowing not only on the song but in the video, which we helped shape together as well. With the world finally opening up, and live music coming back, I feel like we’ve got a real summer anthem on our hands.”
“Breland is my brother from another mother,” adds Urban. “I LOVE creating with him. Everything is so simpatico and matter of fact — here it is! I’m stoked that a song written from our very first time writing together (June of last year) is finally coming out.”
“Throw It Back” marks another step forward for Breland, who has been capturing attention in country since his Platinum certified 2019 arrival with “My Truck.” He’s also teamed up with Sam Hunt for a remix of “My Truck,” plus Rascal Flatts front man Gary Levox on a Christian-music anthem titled “All I See.” And on Wednesday he’ll perform alongside Mickey Guyton on the 2021 CMT Music Awards.