Hit maker Chase Rice delivers a live-concert video with a too-cute twist for his new single, “Lonely If You Are,” casting some talented kids in the role of a touring band.
Directed by Reid Long, the clever clip shows a typical day in the life of Rice and his road family, filmed during a recent tour stop in Grand Rapids, Michigan. But instead of following the actual Chase Rice from his bus to soundcheck, the meet-and-greet and finally center stage, a group of aspiring young musicians take the place of Rice, his band and all his fans. Rice isn’t completely M.I.A., though, as the country crooner can be found making Where’s Waldo-style cameos throughout the clip.
“Performing on the road for a sold-out crowd is something our childhood selves dreamed about, so it’s cool to see ‘mini versions’ of us living out those moments in the video,” Rice explains. “We wanted to highlight how much fun it really is getting to play shows all over the world and how fortunate we are to share these moments with our fans.”
The romantic “Lonely If You Are” is featured on Rice’s recently revealed surprise project, The Album Part I. Having just finished up a run of headline shows across Europe, Rice will next join join Brantley Gilbert’s Fire’t Up Tour for select dates starting April 16 in Greenville, South Carolina.