Grammy winner Chris Stapleton can add another feather to his famously festooned hat today (November 6) — but this one might be made of plastic. He’s the first artist in history to get Lego animated for an official music video, and it’s something to behold.
Featuring the Kentucky hit maker alongside his band, family, touring crew and Lego Movie-actor Chris Pratt, the colorful clip for “Second One to Know” is a feast for the eyes — just as wild and zany as the movies themselves. It took Stapleton, The Lego Group and Pure Imagination Studios “thousands of hours” to make, but with brawling ninjas, dragons and more than a few “Easter Eggs” to discover, he figures the work paid off.
“We wanted to do something fun for this song and it always sounded like a fight scene to me, so we approached The LEGO Group with this idea and a rough outline of what we wanted to do,” Stapleton explains. “Once The LEGO Group gave us the green light, David Coleman and the team at Pure Imagination took that outline and refined and built it into what it has become. Along the way, the fight got bigger and more absurd and I got a front row seat to watch the massive amount of work that animators put into what they do. The tiniest details were thought about and discussed and edited and revised. My kids even got to be a part of designing their characters and it was a cool thing for us to get to do together. It was an incredible experience for me and I couldn’t be happier with the end result.”
Stapleton’s kids are included as drivers of a massive Stapleton-robot which ultimately saves the day, while Pratt plays a fan who gets kicked out of the hit maker’s show — setting the whole crazy plot in motion. There’s something for the whole family to enjoy, and with that in mind the Stapletons have decided on using it to do some good. Their Outlaw State of Kind fund will be donating royalties from the video to organizations implementing the LEGO Foundation’s Playful Parenting program, which promotes playful interactions between caregivers and young children across the globe.
Stapleton just wrapped up his All-American Road Show tour, and he’s up for three awards at the November 13 CMA Awards — Entertainer of the Year, Male Vocalist of the Year and Single Record of the Year (“Millionaire”).