CMT has announced the brand new Next Women of Country (NWOC), class of 2021!
This year’s program will spotlight 10 emerging female country artists: Ashland Craft, Brittney Spencer, Chapel Hart, Hannah Dasher, Harper Grae, MacKenzie Porter, Priscilla Block, Reyna Roberts, Sacha, and Tenille Arts.
The news was shared over the past weekend on a dedicated three-hour special of CMT Hot 20 Countdown, which saw NWOC alum Ashley McBryde (2018), Carly Pearce (2016), Cassadee Pope (2014), Lauren Alaina (2014), Lindsay Ell (2014), Maggie Rose (2017), Maren Morris (2016), Mickey Guyton (2015), Tanya Tucker (2020-21 tour) and Tenille Townes (2019) welcoming the talented and diverse class of women.
Over the next year, the new NWOC class will receive support for their music and videos across CMT and CMT Music channels, CMT Radio (220+ channels), CMT Hot 20 Countdown, CMT.com and @CMT social channels, in addition to cross-promotional opportunities for ViacomCBS’ MTV Entertainment Group.
“We’re thrilled to welcome the newest class of CMT’s Next Women of Country. These artists represent the best of fresh new talent and the diversity of styles that country music has to offer,” says Leslie Fram, Senior Vice President, Music & Talent, CMT. “We look forward to providing this group more exposure than ever before, particularly within the ViacomCBS family on Pluto TV, as well as providing them with essential resources to help them build their musical careers.”
New this year, the women will be featured in music video rotation in the newly permanent ‘CMT Equal Play’ channel on Pluto TV, which offers country music 24/7 with an equal male/female playlist.
Additionally, as part of the program, the music channel will offer its new NWOC inductees access to independent media training, photography consultations and artist advocacy opportunities designed to assist them in supporting charitable causes and social issues. These resources will be provided by Nashville-based communications firm, The Change Agent·cy.
Congratulations to the Next Women of Country, class of 2021!