Danielle Bradbery harnesses the Texas heat of her Lone Star home in the video for “Never Have I Ever,” turning in a red-hot clip for the COVID age.
Directed by Peter Zavadil and shot on a ranch in her home state, the video finds Bradbery alone and was shot in socially-distant fashion, with the smallest production team possible — including using Bradbery’s mom as makeup artist. The result is a sensual presentation which highlights the raw, animal attraction of the song itself, with Bradbery swaying seductively in the scorching sun, dusty dusk and sweltering nights of Texas.
“Never have I ever imagined filming a music video while staying six feet apart, but we made it happen!” Bradbery says of the experience. “This was an incredibly raw performance for me, so my hope is that it adds another layer of emotion and meaning to the song for the fans.”
“This video was a chance for Danielle to showcase her growth and maturity from where she was when fans last saw her,” Zavadil adds. “One of our biggest goals was to simply let her sing the song and be drawn into her world through what she is experiencing. When somebody is vulnerable enough to bare their soul, the work can become so compelling and I feel that we were able to capture that for this video.”
Penned by Bradbery, Laura Veltz and David Hodges, “Never Have I Ever” marks the first taste of new music from the 23-year-old former Voice champ since her second album, I Don’t Believe We’ve Met.