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Emma White Puts a Bumble Match on Notice With ‘If You’re In It’

Who can relate?

Written by Chris Parton
Emma White Puts a Bumble Match on Notice With ‘If You’re In It’
Emma White; Photo credit: Cameron Powell, Artwork by: Nada Taha

Singer-songwriter Emma White puts an online-dating match on notice with the buzzy new track, “If You’re In It,” premiering exclusively on Sounds Like Nashville today.

Featuring a pop-leaning sound built on hushed vocals and electronic beats, it finds the rising country artist getting brutally honest about what she wants — and what she has absolutely zero time for. Relaxed and uber-confident, the swaying track cuts straight to the chase about the trials of meeting someone in the digital age, with bold lyrics about avoiding head games and guys who still want to “play the field.”

“Don’t wanna, swipe right ’til I get a match wanna be totally in it with you / Don’t wanna, guess game not knowing when it could be exclusively me plus you / If you’re in it I’m in it, down to forget about anyone else but you / If you feel what I’m feeling, if not I’ll forget it tell me what you wanna do,” it goes.

“’If You’re In It’ is a really fun, summer song I wrote about someone I met on Bumble,” White explains. “I wanted to know where we stood in our relationship, so I wrote him this song and sent it to him. Lyrically, the song stays true to the descriptive nature of country lyric writing, but sonically is very pop. You’re often told to ‘stay in your lane’ musically, but I’m influenced by so much, it’s hard not to let it all in. This song is pretty much everything I love in one.”

Written by White with Will Bundy and Jenna Paulette, “If You’re In It” is featured on White’s upcoming EP (set for August), which also features the scathing single, “Ten Year Town.” All about the struggles female artists face when trying to break into country music — and the unfair bias they encounter — a poignant video directed by Jay Curtis Miller was released last week.

“Ten Year Town” was recently lauded by Rolling Stone Country and Billboard, and White has previously been highlighted by Buzzfeed, Spotify and iTunes. Following a short run of U.K. tour dates and appearances at this year’s CMA Music Festival, she has an upcoming show in Baltimore, Maryland, August 9.