Eric Church deep fakes his own history in the music video for his current single, “Heart on Fire,” breathing all-new life into his old work.
Directed by Reid Long, the intriguing clip features digitally edited scenes from many of the most-popular videos of Church’s career, making it appear as if the Eric Church of days-gone-by is singing a brand new tune.
Like a trip down memory lane, Church starts rewriting the past at the very beginning — with the opening scene of his “How ‘Bout You” clip from 2006 — and it continues on to show how the star has evolved. Clips like “Two Pink Lines,” “Love Your Love the Most,” “Springsteen,” “Mr. Misunderstood,” “Some of It” and more all get reworked with new lyrics — and it all looks eerily natural, almost as if no editing was done at all. Church finally returns to the present tense, finishing up with a fiery full-band performance that speaks to where he is today — out on The Gather Again Tour — delivering his latest heartland-rock anthem with longtime backing vocalist, Joanna Cotten.
“Heart On Fire” is the third single of Church’s Heart & Soul album, and it’s currently blazing up the country radio charts. The tune inside the Top 25 and still rising, and arrives as the uncompromising hit maker gets back to doing what he does best. After a year-and-a-half off the road, The Gather Again Tour has Church hitting arenas and large venues across the U.S. and Canada, with a relentless schedule set to run deep into 2022.
Coming up, Church will also be one of the biggest storylines at the 55th annual CMA Awards. He’s looking to defend his 2020 Entertainer of the Year title and comes into the night tied for the most nominations, with five in total.