Aching with desire and craving a deeper kind of connection than most ballads, the slow-burning track is part of the band’s debut album, The K Is Silent. It was produced and written by the emerging band’s biggest champion, Dierks Bentley (alongside co-writers Jim Beavers, Mary Hilliard Harrington, Jon Randall and Luke Wooten), and it stands head and shoulders above the pack when it comes to double meanings. Along with it’s schmaltzy, throwback-’90s sound, the whole track is built around a thinly-veiled reference to an early-morning romp with the one you love. Meanwhile, the comedy laced laugh fest comes to life in a satin-sheeted video.
“I think my fans are ready for about anything I throw at them at this point,” Clark told Variety about the song, speaking with bandleader Doug D. Douglason in a “revealing” Q&A. “They know that I’m usually the one that takes the elevator all the way to the basement before anybody else in the room does when it comes to innuendo. I’m one of the guys in a lot of cases and not afraid of much of anything, so this comes very naturally for me. And you know, Doug and I go way, way back. He loves his ‘90s country and has such a reverence for it…”
Keep an eye out for The K Is Silent on May 1, and for a preview check out the band’s previously released tracks. Along with “You Make It Hard” is another duet titled “Pick Her Up” (with Travis Tritt), plus tracks like “Moose Knuckle Shuffle,” “The USA Begins With Us” and “Asphalt.”