Kat & Alex Take Fans Through ‘I Want It All’ Video in New BTS Clip

It even hints at a song dropping later this year!

Written by Jeremy Chua
Kat & Alex Take Fans Through ‘I Want It All’ Video in New BTS Clip
Kat & Alex; Photo courtesy of Sony Music Nashville

Kat & Alex have teamed up with Sounds Like Nashville to premiere a special behind-the-scenes clip and take fans through the music video of their powerful love song, “I Want It All.” 

Bringing their fairytale romance to life, the autobiographical visual, directed by Doltyn Snedden, alternates between monochromatic real-life footage of the couple’s early days together and their passionate performance scenes.

It opens with a recreated scene of the then-strangers catching each other’s attention across the street. Minutes later, they end up in the same diner and get introduced to each other. Sparks fly, romance blossoms, and an eternal bond is forged. Soon after, they end up dating, auditioning for American Idol together, buying a house, and eventually tying the knot on an acreage in Tennessee.

“There’s so much significance behind our music video for ‘I Want It All’,” Kat and Alex Georgia tell Sounds Like Nashville.  “The song essentially is our wedding vows to each other. When we got married, we promised to be together no matter what, through thick and thin. We wanted to show key moments of our relationship through the past few years.”

One of those highlights was when the then-new friends covered Lady Gaga and Bradley Cooper’s duet “Shallow” in a park, a song that they dub as the one that “sparked our love.” Unbeknownst to them at the time, this would propel them to American Idol, where all three judges — Luke Bryan, Katy Perry, and Lionel Ritchie – would give them the life-changing golden ticket to Hollywood.

“We also highlighted the moment we bought our first home together, which may actually hint at a future song coming out this year,” Kat & Alex tease, potentially hinting at the release of “We Bought A House,” a track they previewed on TikTok earlier this year.

Detailing the video further, they add, “Aside from recreating key moments of our relationship, we made a point to use real footage that we’ve taken throughout our relationship in the video. There were different moments in there from when we were dating in Miami all the way to our wedding here in Dickson, TN. ” 

For these scenes, Snedden had the husband and wife perform their song against a projected screen of their grayscaled montage. This intentional artistic direction developed a spell-binding juxtaposition between a past and present entwined by romance.

For now, Kat & Alex are enjoying taking “I Want It All” and their music to different stages across the country. Earlier this month, they performed it at the ACM Awards’ Amazon Red Carpet Preshow and just this past weekend, on the Grand Ole Opry stage.

As “I Want It All” continues to rack up plays, Kat & Alex hope that their little “song to be about our bond and this beautiful relationship God blessed us with” will inspire fans to dive deeper into their love life and be unafraid to love.

Watch both the behind-the-scenes and full music video for “I Want It All” above. For a full list of Kat & Alex’s upcoming tour dates, including their shows with Restless Road, visit their official website here.