Lindsay Ell Lets Heartache Bloom in ‘I Don’t Love You’ Video

Lindsay Ell lets heartache bloom in the floral video for “I Don’t Love You,” capturing the wilted-on-the-vine feel of a wasted chance at happily ever after.

Directed by Justin Keys and placing the rising talent on a glossy black backdrop with beautiful flowers all around, the video contrasts gorgeous imagery with the leftover emotions of a relationship gone bad. Meanwhile, Ell tries hard to convince herself she’s not still in love.

Written by Adam Hambrick, Melissa Fuller and Neil Medley and marking the lead track from Ell’s upcoming sophomore album — produced by studio superstar Dann Huff (Keith Urban, Brett Young) — the torchy ballad highlights her soaring vocal, while its vulnerable theme finds Ell working through some personal issues. She famously dated media personality Bobby Bones for over a year, and has talked publicly about how “I Don’t Love You” relates to that relationship on Bones’ radio show.

“It’s about when you fall in love with someone and then you fall out of love with them, and you’re trying to process all of these feelings — you’re angry, you miss them,” Ell explains on the video’s YouTube description. “It’s kind of all of that in a nutshell.”

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The front of this dress was never shown in the music video….but as a woman, I usually never have cleavage in ANYTHING. So I will thank you ahead of time for allowing me the grace of taking 1min to celebrate this picture. 🙌🏼🙏🏼 #IDLY

A post shared by Lindsay Ell (@lindsayell) on Mar 10, 2020 at 4:10pm PDT

“I Don’t Love You” was released in November of last year and follows Ell’s first Number One — the Brantley Gilbert duet, “What Happens In a Small Town.” She’s currently on tour with dates through the U.S. and her native Canada through the end of May, and select festival dates after that.