Locash Turns The Cameras To Fans In New ‘I Love This Life’ Music Video

Written by SLN Staff Writer
Locash Turns The Cameras To Fans In New ‘I Love This Life’ Music Video
Photo courtesy Webster PR

Photography by:  Jake Harsh

There are countless music videos out there that are all about the artist. But like everything else they do, rising country duo Locash’s new music video all is all about their fans. Exhibiting an action-packed lifestyle out on the road where its their championing supporters who make all of the ‘chaos’ worth it, the duo’s dynamic new music video for “I Love This Life,” has made its exclusive world premiere.

The video, produced by Channel Greatness with direction by Stokes Nielson, is a montage of the duo’s Chris Lucas and Preston Brust sporting a polished new wardrobe look in the stunning red rocks of Garden Of The Gods, Colorado, including documentary-style live concert footage at the Red, White and Boom Music Festival in Lexington, Kentucky and Grizzly Rose in Denver, Colorado. It tells the story of their life on the road, and the crowds of passionate fans responsible for getting them to where they are today. Nashville and NJ record label Reviver Records backs the national release.

Now a breakthrough Top 35 Billboard radio hit and rising, “I Love This Life,” is Locash’s highest charting single to-date. As songwriters, having celebrated a No. 1 in Keith Urban’s “You Gonna Fly,” and a buzz-worthy, genre-bending Top 10 hit, “Truck Yeah” by Tim McGraw, Lucas and Brust told The Boot in a recent interview that “I Love This Life” was “nearly another one of those songs that they gave away to a different artist.”

“Scoring hit songs with other artists are ‘moments that changed our lives,” said Brust. “But there comes a moment where, I think, as an artist, you have to say, ‘This is our shot.’ We’re on a brand-new record label and they’ve got a really great team, a really strong team… We have to think about keeping a couple songs for ourselves, especially if they fit and they’re the right ones. And this happened to be one.”

Brust added, “When Chris and I took it [“I Love This Life”] out on the road and started performing it… the very first time we played it, everybody’s hands were up in the air, everybody started smiling, everybody started moving, and it was like, okay, we’ve really got something here.” As it turns out, the Locash guys were right.

Locash is currently out on the road across the nation on their I Love This Life Tour.