Luke Combs and his wife, Nicole, strap on a pair of skates and party ’90s-style with their younger selves in the video for “Lovin’ On You.”
Set in the late ’90s and featuring childhood versions of Combs, his whole band and the love of his life, the fun-filled clip will put a smile on your face in no time flat. Filled with throwback nostalgia and slapstick action, it captures the fictional roller-rink birthday party where Combs first proved his love. But believe it or not, the burly star isn’t exactly fleet footed, so he’s forced to come up with a different way to catch little Nicole’s attention. And then in the end, fans get a little glimpse of what the couple’s real romantic dynamic might be like.
“Man, this was a fun one,” Combs says of the video. “It honestly felt a lot like when we filmed ‘When It Rains It Pours’ … having the band there, and, of course, my beautiful wife Nicole, was really special. The mini versions of all of us was a huge plus and made it all the more fun for this song. We had a blast doing it and hope y’all love it as much as we do!”
“As well as we know Luke, we tried to incorporate his playful and lighthearted personality into this story,” adds director Tyler Adams. “With custom set design, throwback wardrobe, and hand-crafted arcade game machines, we created our own 1990’s world. Our style of shooting this video was based on research of legendary 90’s country music videos. Our team is excited to share this story that we were so passionate about bringing to life.”
“Lovin’ On You” is Combs’ ninth single, and also his ninth Number One at country radio as the breakout sensation continues his incredible hot streak. The guitar-driven anthem is part of his Platinum-certified What You See Is What You Get album, which will be re-released on October 23 as a deluxe version featuring five new songs.