Pepsi Gulf Coast Jam to Go Ahead as Scheduled, Headliners Announced

Luke Bryan, Brad Paisley and Lynryd Skynyrd will headline.

Pepsi Gulf Coast Jam to Go Ahead as Scheduled, Headliners Announced
Luke Bryan performs at Nissan Stadium on Sunday, June 9 during the 2019 CMA Music Festival in downtown Nashville. Photo courtesy of CMA

Placing their bets on live country music’s possible 2020 return, organizers of the annual Pepsi Gulf Coast Jam in Panama City Beach, Florida, have confirmed plans to hold the festival this fall.

Set for September 4-6, the 8th annual Country On the Coast festival will this year be headlined by Luke Bryan, Brad Paisley and Lynyrd Skynyrd, with the full lineup slated for release on May 14. Tickets are available at, with general admission passes starting at $129. Meanwhile, special three-day ticket packages for First Responders and Military members are available for $109. 

“All plans are moving forward for what we feel will be our biggest festival ever,” said festival Executive Producer, Rendy Lovelady. “Our Jammers are some of the most dedicated music lovers on the planet, and we can’t wait to get them all down here for some fun in the sun!”

“Our hotels, condos, restaurants and other city attractions are excited to welcome our fans back this September,” said Pepsi Gulf Coast Jam COO Mark Sheldon.

According to organizers, last year’s event hosted 20,000 fans each of its three days with a lineup headlined by Tim McGraw, Jason Aldean and Kid Rock. If it proceeds, this year’s festival will join events like Milwaukee’s rescheduled Summerfest with a September return, preceding California’s massive Stagecoach festival, the ACM Awards and more, which have all been rescheduled for October. Many other festivals slated for as early as July have yet to announce plans, but questions remain about whether or not they can continue as social-distancing guidelines to combat COVID-19 remain in place.