Ryan Hurd gets back to his musical roots in the garage-rocking video for his current single, “Every Other Memory.”
Co-written by the rising star with Nathan Spicer and Cole Taylor, the track’s “rock and roll vibes” and nostalgic emotional center made a video about every musician’s first stage a perfect fit. Hurd ultimately hired director Nicki Fletcher and the team came up with a visual stunner, tapping into Hurd’s own oil-stained, rock-star dreams.
“This is my favorite video that I’ve ever been a part of,” said Hurd. “I felt like a kid again, just playing music with my friends. I hope everyone that sees the ‘Every Other Memory’ video feels like they are watching their favorite rock band from high school again.”
The emerging singer-songwriter, who is married to fellow country star Maren Morris and put out his Platonic EP in 2019, explained more about the video and his artistic approach in a fashion-forward spread for Vulkan Magazine.
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“I’ve done videos in the past where I let the creative people sort of take the reins in all of the planning and then the end product might not be something that I ever envisioned or maybe didn’t fit the song like I had hoped,” Ryan Hurd admitted. “This one I spoke my piece into existence and then let my team go build it. I don’t think I ever even looked at a mood board, I just knew that they heard me, and I trusted that they would execute it and my director Nicki Fletcher knocked it out of the park.”