Trace Adkins knows that not every cowboy is a lone ranger, and he proves the point in his new video for “Ain’t That Kind of Cowboy.”
Celebrating family, hard work and integrity, the new clip was directed by Andrew and Brenna Rozario and follows a day in the life of the Dailey family — who own and operate Dailey Tree Care in Murfreesboro, Tennessee. Climbing high into trees with little more than a rope and a chainsaw, the family’s soft-spoken but tough-as-nails father has carved out a dangerous line of work for himself. But it’s all worth it when he comes home to a wife and four kids.
Meanwhile, Adkins portrays the stoic old Hollywood cowboy archetype, drawing parallels between Old West frontiersmen and those making their way in the modern world, while a the midtempo country anthem rolls on behind them. Fans of Adkins’ classic baritone and mid-2000s era work will find plenty to love, as the larger-than-life singer sticks to his sonic guns.
“I love old westerns, and this song has western imagery throughout,” Trace Adkins told CMT, who premiered the video. “The directors had the idea of using the Dailey family to pay homage to the ‘modern-day’ cowboys. I loved how this video was shot from a technical standpoint, but the Dailey family is what brings life to the video. A real family, facing real-life issues, overcoming each challenge with grit, determination and a whole lot of love.”
“Ain’t riding off into the sunset, leaving what I love behind / Only silhouette smoke from a cigarette up against the western sky / In the bottom of the bottle, high in the saddle / Thinking I’m better off on my own / I’ve done enough cowboying to know / I ain’t that kind of cowboy,” goes the tune.
“Ain’t That Kind of Cowboy” was written by Justin Lantz and Stephen Wilson, and marks the title track of Adkins’ Ain’t That Kind of Cowboy EP, which was released in October. The project also features the single, “Better Off,” which came out in March.