Tucker Beathard channels the sarcastic spirit of his pop punk heroes in the video for his new single, “Better Than Me.”
Co-written by Beathard with Dan Isbell and Jonathan Singleton, the high-energy track feels like a callback to the late-’90s rock scene, full of power-chord crunching guitars, fat bass notes and pounding drums. Meanwhile, Beathard’s stoned out slacker vibe perfectly fits the song’s plot — all about a breakup that’s going much better for one party than the other.
In the fun-loving video (directed by Justin Clough), that world comes to life. Beathard sarcastically pranks his ex-girlfriend and her preppy new boyfriend at his fast food job, in between shot of his band blasting the track garage-band style.
“The fun thing about music videos is that it gives you the chance to offer up a whole other perspective to a song,” Beathard says. “We definitely went in a sarcastic direction and brought in the style of the videos I loved growing up. It was awesome being able to take on another character in the video. Justin, the director, really understood where I wanted to take it and we were able to let loose and just have some fun.”
Beathard broke out with the hard-nosed hit “Rock On” in 2016, which rose into the Top 5 at country radio. Later this year he’ll become the first country artist to release a debut double album, dropping the second installment of Nobody’s Perfect.