Willie Jones and Spotify Team Up for ‘Rodeo Right Now’ Film

Watch this short clip highlighting black cowboys and cowgirls across America.

Written by Chris Parton
Willie Jones and Spotify Team Up for ‘Rodeo Right Now’ Film
Willie Jones; Photo credit: Gordon Clark

Rising country singer Willie Jones is getting the word out about his new album, Right Now, and he’s doing it with a cowboy flair. Teaming up with Spotify, he’s unveiled a short film titled Rodeo Right Now, highlighting his fearless musical spirit.

Directed by Luis Santos and filmed on a ranch outside of Nashville, the clip gives viewers a little backstory on the Louisiana-born artist. A native of Shreveport, Jones says he named his album after the quest to live fully in the moment — and that’s something every rodeo rider knows about. There’s no time to second guess or act like something you’re not on the back of a bull, and Jones says he feels the same way about music.

“Some characteristics aligned in rodeo culture that I think align with myself,” he says in the film. “They are rockstars in their own right. If you’re getting put up against bulls and horses, you know what I’m saying, you have to love that. And I love what I do and I like to have a good time doing it.”  

The short clip feature some of Jones’ genre-bending tunes, and also showcases a few cowboys and cowgirls from the Bill Pickett Rodeo — a collective that honors black rodeo riders and their contributions to the rodeo culture across America. It’s a border-crossing legacy that Jones embodies in his songs, and fans can check them out on Spotify.

Willie Jones released his debut album, Right Now, in January of 2021. Available for streaming now, it features 12 tracks steeped in his unique mix of country, hip hop, soul and the blues — including his quirky 2019 hit “Bachelorettes On Broadway.”