Apple Music unveiled a radio-focused facelift today (August 18), repositioning itself and adding country music to the menu.
Looking to evolve with the times as music consumption changes, the long-standing music platform has made a number of tweaks. Its flagship pop culture station, Beats 1, is now Apple Music 1, and two new stations have been introduced. The first is Apple Music Hits (set to play favorite from the ’80s, ’90s and 2000s), and the second is Apple Music Country.
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The magical thing about music is- everyone hears it differently. Certain songs are unexplainably connected to memories, people, hometowns. Certain songs tell your story so perfectly you swear they’re written just for you. Beyond the banjos and the beat drops, there are stories that make me cry, make me dance, and mainly…just make me feel like I’m not alone. So, for the music lover that grew up on Garth AND Britney. …that can recite Cowboy Take Me Away AND No Diggity word for word …that really just wants to continue to find and play their life’s soundtrack…. Welcome to kelsea radio- the way I hear music. on @applemusic 🤍
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Aiming to become “the definitive place for every lane of an increasingly diverse genre,” Apple Music Country will play a wide mix of today’s hits while also introducing listeners to emerging artists and favorite from outside the mainstream — and “reminding them of the legendary artists and tracks that have shaped and defined country music along the way.”
Presenting all that new content will be a talent roster of familiar names, including daily on-air hosts Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada, and Tiera, plus weekly shows from Ashley Eicher and Kelly McCartney. Fans can also enjoy new exclusive shows from artists like Jimmie Allen, Kelsea Ballerini, Dierks Bentley, BRELAND, Luke Bryan, Luke Combs, Morgan Evans, Florida Georgia Line, Pat Green, Willie Jones, Chrissy Metz, Midland, Rissi Palmer, The Shires, Carrie Underwood, and Morgan Wallen, alongside exclusive shows from legendary producers and songwriters like Dave Cobb, Jesse Frasure, and Luke Laird, and journalist Hunter Kelly.
The new Apple Music radio channels are available now, and accessible wherever fans listen to Apple Music, including iPhone, iPad, iPod, CarPlay, Apple Watch, Apple TV, Mac, HomePod, and on the web at music.apple.com.