When it came to his latest project, Brantley Gilbert didn’t have to ‘paws’ and think about it. Instead, he jumped in head first to team up with Pedigree to help eight lucky veterans find their fur-ever friend. Formed earlier this year, the partnership between the singer and the pet food brand was created after Gilbert had discussed re-entry with multiple experts.
Landing on the idea that dogs provide much needed comfort to our armed forces, the singer reached out to the Disabled American Veterans (DAV) organization and Pedigree to help pair his two passions.
“Nothing helps heal like an animal’s love,” explained Gilbert. “These dogs aren’t just good dogs, they’re trained to help their veteran, and new companion, cope with stress, memories and triggers people can’t see and provide them with a sense of solid grounding. I am honored that the PEDIGREE brand agreed to be a part of this campaign, because it’s something I really wanted to do – and they understand so many of the reasons why this is such a good remedy for these veterans.”
As part of their partnership, Gilbert will adopt eight dogs out to an equal number of veterans, with Pedigree providing a one-year supply of dog food. The veterans were each selected by the DAV, while the dogs were recruited by the American Society for the Prevention of Cruelty to Animals.
“These dogs and people are all heroes,” said Gilbert. “Seeing the faces of these vets when their dog comes bouncing into the room melts your heart. I know for these families, beyond being the family’s new best friend, these animals are helping heal things for these soldiers in ways nothing else can.”
“It’s awesome the PEDIGREE brand would be part of this dream I had,” he continued. “They recognized the need for what this is and stepped up to make things happen. This is making a lot of people’s – not just the vet’s – lives better, happier, so many things.”