Coming up with a theme for a music video isn’t always easy–especially for Brothers Osborne. When it came time to shoot the clip for their latest smash, “Shoot Me Straight,” the duo had a tough time coming up with a treatment that would stand up against some of their past videos. (Their video for “It Ain’t My Fault” won the 2017 CMA Award for Music Video of the Year).
After disagreeing time and time again about what to do for the clip, brothers TJ and John decided to serve up an unconventional video to serve their needs.
“This idea genuinely spawned out of us not being able to come to agreement on what we wanted the video to be about,” shared TJ.
“After weeks of back and forth emails, conference calls, treatment pitches, etc., we came to the conclusion that we needed to make a video about, well, not making a video. It turned out to be so damn fun,” added John.
The duo teamed up with “It Ain’t My Fault” directors Wes Edwards and Ryan Silver for the hilarious clip, which kicks off with the BROS telling the directing-duo that they aren’t fans of their ideas. After rejecting bad idea after bad idea (including the suggestion that they film with scantily clad women eating corn), the directors decide to take matters into their own hands and get a video filmed, regardless of what the duo thinks.
The video follows the directors and their team as they try and wrangle TJ and John, eventually using a blow-dart and chloroform to get the brothers to comply. Using the magic of a green screen and some assistants to flail the brothers around Weekend at Bernie’s-style, the directors get exactly what they’re looking for: a combo of country music video cliches and homage to the proposed newest branch of the military, Space Force.
Fans watching will also get a glimpse of Dierks Bentley, who has Brothers Osborne out on tour with him. As the crew drag the unconscious brothers to the next spot for shooting, they quickly prop up the duo as Bentley walks by to keep him from getting suspicious.
Check out the video above.
“Shoot Me Straight” is the lead single from Brothers Osborne’s sophomore record, Port Saint Joe, named after the small Florida beach town in which they recorded it. The song is currently in the top 25 at country radio.