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Budweiser Taps Kassi Ashton for Reserve Copper Lager Commercial

The brand and singer are both Missouri natives.

Written by Lauren Laffer
Budweiser Taps Kassi Ashton for Reserve Copper Lager Commercial
Kassi Ashton, Photo via YouTube

Kassi Ashton is one of country music’s brightest new stars, and with that buzz surrounding her she’s caught the attention of Budweiser for the launch of a new product. The company tapped the “Taxidermy” singer to introduce their new beverage, Budweiser Reserve Copper Lager.

In a new commercial Budweiser’s famed Clydesdale horses take center stage, pulling a cart filled with the new product. As the cart pulls up to a bar, a deep voice-over reveals the partnership between the Missouri-based company and Jim Beam Whiskey to create the new beverage.

Seated at the bar, Ashton takes a Reserve Copper Lager from the bartender and says, “It’s been a long time comin’.” Budweiser reached out to the singer because of their shared connection to Missouri (the singer also hails from the Show-Me State).

“I’m new, but they believe in me, and I believe in them,” Ashton shared with Taste of Country. “[They said], ‘You’re from Missouri — St. Louis, Mo., where the brewery is — you’re an all-American girl, Budweiser runs through your family veins. We like your personality; let’s do it.’ And I almost fainted.”

Ashton’s personality and singing chops have caught the attention of many big names recently. She also appeared on Keith Urban’s latest album Graffiti U for the song “Drop Top.” She released several songs earlier this year, including “Taxidermy” and “California, Missouri.”

Check out the commercial for Budweiser’s Reserve Copper Lager, featuring Kassi Ashton, above.