Carrie Underwood joining a new team as she continues to promote physical fitness, becoming the first country-star ambassador for BODYARMOR LYTE sports drink.
Dovetailing with Underwood’s Find Your Path fitness book and fit52 app, the hitmaker will be the focus of a new campaign touting the BODYARMOR brand’s low-calorie drink — and she even co-stars in an action-packed commercial alongside NBA superstar James Harden. The brand says teaming up with Underwood is ideal as they seek to expand among health-conscious consumers, and for her part, Underwood says the pairing is an all-natural fit.
“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and
professional standpoint,” she said in a press statement. “I’m a firm believer that what you put into your body matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors from artificial sources, is important to me. BODYARMOR LYTE has everything that my body needs to recharge and keep me hydrated throughout my day and everything I do. While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This partnership is an important next step for me and the community I am building, which goes far beyond endorsing a brand.”
In the commercial, Underwood is seen working out alongside Harden, and using BODYARMOR LYTE to stay hydrated during a busy day as a country star and working mom. “Hydration is one of the most important things in all that I do,” she writes on an Instagram post about the deal.
BODYARMOR is a premium sports drink with potassium-packed electrolytes, vitamins and coconut water and is made with no artificial flavors, sweeteners and no colors from artificial sources. BODYARMOR LYTE is the low-calorie, low sugar and naturally sweetened offering from BODYARMOR Sports Drink, and is available in five flavors. Underwood and the brand are also launching the Commit to Fit challenge in partnership with her fit52 app. Other BODYARMOR ambassadors include sports stars like Naomi Osaka, Megan Rapinoe, Baker Mayfield and Christian McCaffrey.