Yesterday, at a press event in New York City, DICK’S Sporting Goods (NYSE: DKS), and six-time GRAMMY® Award winner Carrie Underwood unveiled CALIA by Carrie Underwood, a fitness lifestyle apparel brand, which will be sold exclusively at DICK’S Sporting Goods stores nationwide and online beginning March 2015.
CALIA by Carrie Underwood is designed for today’s woman who embraces an active lifestyle and demands more versatility from her wardrobe. The fitness line features high-quality garments built to support the female body in motion, incorporating functional details and performance- driven fabrics into sophisticatedly feminine designs. With a collection that meets her needs during workouts and matches her personal style outside of the gym, CALIA by Carrie Underwood helps a woman to move confidently and comfortably through her day.
“It has been such a rewarding experience working with DICK’S Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women,” said Underwood. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”
“We are proud to be working with Carrie on this exciting new line,” said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.”
CALIA by Carrie Underwood will offer competitively priced women’s fitness apparel and accessories.