The Academy of Country Music announced Wednesday (March 15) that Kelley will be hosting the ACM Lifting Lives Golf Classic in Las Vegas. The “scramble” style golf tournament will take place on April 1, 2017 for the sixth consecutive year at TPC Las Vegas.
ACM Lifting Lives is the philanthropic arm of The Academy of Country Music whose goal is to improve lives through the power of music. Through its partnerships, ACM Lifting Lives helps fund everything from disaster relief to music education in schools to music camps for those with disabilities. The philanthropic entity also supports programs that use music therapy as means to help our veterans and wounded warriors.
The tournament was initially created to meet the need for a charitable event to help connect fans, sponsors, and donors with industry artists and insiders. Proceeds from the tournament will go toward the ACM Lifting Lives’ Diane Holcomb Relief Emergency Relief Fund which provides immediate relief to those in need within the music industry.
The ACM Lifting Lives’ Diane Holcomb Relief Emergency Relief Fund was established by Gayle Holcomb, former Academy of Country Music and ACM Lifting Lives Board Chair, in honor of her mother. The Fund responds to unforeseen and immediate financial needs faced by music related organizations and individuals and has been able to distribute over $500,000 since 2007.
The ACM Lifting Lives Golf Classic will take place during “The Week Vegas Goes Country” March 30th- April 2nd. The tournament will take place one day prior to the 52nd Academy of Country Music Awards on April 2nd.
“Getting together with my buddies to play a round in Vegas is always the perfect way to head into the award show, especially when it’s also for a good cause,” Kelley said in a press release.
Although this is Kelley’s first year hosting the ACM Lifting Lives Golf Classic, this isn’t his first rodeo on the course. Kelley hosted a golf tournament and concert for charity with his brothers Josh and John back in 2014 in Evans, GA just outside their hometown of Augusta. Funds from the Kelley Brothers & Friends event helped raise money for various charitable organizations, including as the Jason Debus Heigl Foundation, The Charles W. Kelley, M.D., Cardiovascular Endowment, the LadyAID Fund, and St. Jude Children’s Research Hospital.
“I’ve been able to participate in the ACM Lifting Lives Golf Classic tournament for the past couple of years, so I’m looking forward to stepping back up onto green again this year,” said Kelley.
Fans can tune into the ACM Awards on April 2nd at 8:00 p.m. CT/delayed PT on CBS.