For more than five decades, Charlie Daniels carved out his unique and stand-out brand. His legacy will continue long after his recent passing thanks to the hard work and dedication of his son, Charlie Daniels Jr.
Announced Monday (8/31), Daniels Jr. revealed that his father’s longtime company, CDB, Inc., will transition into Charlie Daniels Brand, Inc. beginning on September 1. The new venture will cover product branding and licensing, various Charlie Daniels legacy projects, as well as official CDB merchandise.
“My mom and I were devastated over the passing of my father,” Daniels Jr. shared in a press release. “As the dust settles, we want to keep his legacy alive and extend it for future generations. So, we have established a new company to do just that. We’re excited for what the future holds.”
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Better late than never (busy day yesterday). ON THIS DAY in 1976, (August 21) the CDB made their Grand Ole @opry debut! Charlie eventually became a member in 2008. Being a lifelong fan of the Opry, he was thrilled to finally be a part of the Opry family. – TeamCDB/BW #letsallmakethedaycount #cdb #charliedaniels #charliedanielsband #thecharliedanielsband #fiddle #opry #grandoleopry #country #countrymusic #countrymusichalloffame #classiccountry #classicrock #southernrock
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Daniels Jr. included that much of his father’s team will remain in place and continue on with them as they build out this new company.
“We are keeping some of the original management staff in place and will continue to search for opportunities to operate together again as a full team,” Daniels Jr. explained. “We will always be a family. Dad left a beautiful flame behind him, and to honor his legacy, we want it to shine brightly for many years to come.”
The Charlie Daniels Brand, Inc. will reveal its first licensing project in the coming weeks.
In addition to protecting the late singer’s legacy, his team will also host the 2021 Volunteer Jam as a tribute to Daniels on February 22. ALABAMA, Ricky Skaggs, Old Crow Medicine Show, The Marshall Tucker Band, Junior Brown, CeCe Winans, Chris Janson, Charley Pride, Larry, Steve & Rudy: The Gatlin Brothers, Big & Rich, Gretchen Wilson, Cowboy Troy, Delbert McClinton, Keb’ Mo’, The Outlaws, 38 Special, The Allman Betts Band, Cedric Burnside, Jenny Tolman, the Atlanta Rhythm Section, Travis Denning, Mickey Gilley, Johnny Lee, Rhett Akins, Scooter Brown Band, The SteelDrivers, Pure Prairie League and comedian Dusty Slay have all signed on to perform during the tribute concert. The Charlie Daniels Band will also perform to honor their frontman.