Dierks Bentley is nothing short of a marketing genius when it comes to gearing up for a new headlining tour. For his past several headlining tours, the Arizona native has put out hilarious spoof videos to showcase what fans can expect from him and his openers.
On Thursday morning, Jan. 10, Bentley took to the ice for a parody of his 2019 tour, calling it the Burning Man Tour (On Ice). Bentley took to a skating rink, showing off his best figure skating moves. Openers Jon Pardi and Tenille Townes joined the “Burning Man” singer in a clip that promised a tour of magic and majesty.
But this wasn’t the first time Bentley has had his tourmates put their best comedic foot forward. Last year, the singer enlisted Brothers Osborne and LANCO for a trippy man of the woods style clip, where the spent a hazy few days out in the wilderness with a shaman in honor of their Mountain High Tour.
But his first spoof video came in 2015 when Bentley invited Kip Moore, Canaan Smith and Maddie & Tae out on the road. The singer is known for partaking in polar plunges, often bathing in ice baths while out on tour. But this time, he had his tourmates take the jump with him…right off the side of the boat into icy cold water. The prospect of jumping into an ice bath had Moore reconsidering his spot on the Sounds of Summer Tour altogether.
Check out Bentley’s past tour promos above and don’t miss out on his 2019 Burning Man Tour this winter!