Dolly Parton Re-Works ‘9 to 5′ for Squarespace Super Bowl Ad
She's flipped it around to celebrate small-business dreamers.
Country icon Dolly Parton has re-tooled beloved hit “9 to 5″ for a Super Bowl LV commercial, celebrating entrepreneurs with “5 to 9.”
Flipping the hard-working hit around to serve as an anthem for dreamers who build the own businesses after going home from day jobs, the song will be used in an fun-filled ad during Sunday’s (February 7) big game for the website building brand, Squarespace.
“I loved the idea of taking my song ‘9 to 5,’ and mixing it up for a new Squarespace campaign. That’s the beauty of music, it is always changing and growing to meet the world around it,” Parton says. “There’s a whole new generation of people out there ready to change the world, to meet the growing needs that they see, and I think Squarespace is going to be there with them every step of the way.”
With bright and cheerful vocals from Parton, the song itself is the star of the commercial, which is set in a dreary office full of cubicles. But once quitting time arrives, workers come to life with passion and energy, dancing their way toward self-employed dreams and websites tailor made for their “side hustles.” This year marks the 40th anniversary of the release of “9 to 5,” and in an interview with the Associated Press, Parton explains why “5 to 9″ was the perfect way to get her involved in a Super Bowl ad for the first time — since she’s always “chickened out” in the past.
“I know it’s just a big commitment,” she says. “If you do good, you do great. If you do bad, you do bad in front of all those people. This seemed like the perfect kind of way to do it.”
The “5 to 9″ clip was directed by Academy Award winner, Damien Chazelle, and choreographed by Tony Award winner, Justin Peck. And forever committed to authenticity, Dolly Parton will put her endorsement of Squarespace to the test, launching a website for her new namesake fragrance using the platform when the commercial airs. Check out DollyFragrance.com to see the results.
