Exclusive: Adam Sanders Gives Fans Inside Look at ‘About To’ Music Video

The video features a couple who spontaneously escapes the nighttime movie session with friends to get cozy in a cabin, but are interrupted by all of the haunts hidden away in the hills.

Written by Kelly Brickey
Exclusive: Adam Sanders Gives Fans Inside Look at ‘About To’ Music Video
Artist publicity photo

Going along with the sensual eeriness of the track, Adam Sanders opted for a music video treatment that was outside of the box in terms of what fans would have expected from his song, “About To.”

Rather than make a storyline wrapped up in the romantic lines of the song, Sanders wanted to go beyond his typical dimensions alongside the director to create a 80s-inspired scary movie concept where a loved-up couple has to save themselves from the fears creeping outside. While many may not expect such a plot coming from a buzzworthy track like “About To,” it still mirrors the seductive song and the inspiration Sanders and his team created in the writing room.

“I think the music itself is sort of the tone-setter these days. To me, it just felt really sexy and spooky and kinda different, so to me, the title I brought up ‘About To’ and I explained to them [co-writers Josh Kerr and Forest Whitehead] the scenario of it and they just fell in love with it. I think it just kinda fell out in the room and it was something that really, it didn’t take long at all. When we were singing ‘About To,’ just the title, I just started singing a bunch of melodies. I’m a melody guy in a room, and I just walk around and sing whatever comes to my head. Sometimes, it’s good and sometimes, it’s bad and it’s kind of up to my co-writers to say, ‘Hey, that’s really good,’ or ‘Let’s move on from that,’ or whatever. So luckily, it all pieced together pretty nice. To me, the track was sort of the tone-setter of that sexy side of what the song talks about,” Sanders explained exclusively to Sounds Like Nashville.

The video features a couple who spontaneously escapes the nighttime movie session with friends to get cozy in a cabin, but are interrupted by all of the haunts hidden away in the hills. As they fight off what they think is a creature trying to attack them, they bond over their defense tactics and shared fear.

Just as the video did with its creepy themes layered throughout the clip thanks to the treatment, Sanders wanted the song to also show off his diverse takes on his sound.

“Every song we put out, that’s kinda what we wanted to do is show another side of me, to fans, that they haven’t seen,” he said. “It was just cool to experiment and stretch boundaries a little bit and just kinda go in different directions that I hadn’t been yet.”

Check out the exclusive behind-the-scenes look at Sanders’ music video for his single, “About To,” above and be sure to add the track to your Spotify playlist!