Starting now and running through April, the contest will award 100 grants to help recipients complete projects “to build, repair, beautify, inspire and improve 100 communities across America,” and the work starts in Brown’s hometown of Chattanooga, Tennessee.
“My community in Chattanooga has always been there for me, and I’m so excited to give back to my hometown this summer with Lowe’s,” said Brown, who got to work in a local Lowes in early March. “We will be making renovations and repairs that will help the East Lake Boys & Girls Club continue to be the ‘home away from home’ for youth. This club is incredibly special – despite facing many challenges in 2020 due to COVID, they still found meaningful ways to support and uplift kids and families during an incredibly difficult time for everyone.”
The cause is a personal one for Brown, who knows the value of a safe and stable home you can be proud of all too well. As a kid, he and his mom were sometimes left without a steady place to stay, and often camped out in their car or crashed with friends overnight. So this effort is partially a push to battle back against housing insecurity, and make the nation a better place for everyone.
Eligible project types include community spaces like parks, senior citizen or youth centers — or even dog parks — plus neighborhood housing, cultural preservation and area revitalization, and fans can get in on it by nominating their hometown here. The initiative is open for submissions through April 19, and participants should be prepared to share their hometown story and what their project means to them. Then in June, $10 million worth of grants will be announced, and work will hopefully be finished up by the end of the year.
The initiative is part of Lowes’ 100th anniversary celebration, and actually finds Kane Brown going back to work for his old bosses. Before he got famous, the country hit maker once worked at Lowe’s as a customer service associate ingHixson, Tennessee, and was known for singing throughout the work day.