Lindsay Ell Adopts Extended Reality Tech for New Video Series

Lindsay Ell turns her conceptual album heart theory into a visual experiment for a new video series, capturing the seven stages of grief with “extended reality” technology.

Directed and produced by Scott Scovill, the futuristic clips place Ell inside seven different virtual worlds — sort of like green-screen technology, but more immersive. And ultimately, they helps amplify her album’s vivid emotions.

Featuring seven parts — each one exploring a different stage of grief — the series piggybacks on Ell’s 2020 heart theory album. That ambitious set was inspired by everything from a breakup with radio powerhouse Bobby Bones to a major health scare, and the bravery it took Ell to publicly reveal she was a victim of sexual violence as a child for the first time. And as such, her video series is full of epic settings.

Each clip finds the guitar-slinging country star in a different environment — from the middle of a forest fire to a cold, empty prison cell, and even a tropical beach. In the end, they help her showcase a cycle of healing.

“It’s amazing to be able to bring the songs off heart theory to life in a new and innovative way,” Ell says of the series. “The capabilities of XR are limitless which made it possible for me to communicate the emotions tied to the seven stages of grief. Releasing them all now is an awesome way to celebrate the anniversary of this album.”

“Seven locations in one day! Using extended reality technology we placed Lindsay in seven incredible environments,” said Scovill, who is also the owner of video production company, Moo TV. “Diverse and dangerous places like a burning forest, inside a cave, standing on a ledge in a prison, all from the safety of the Moo TV XR stage, all captured in real time. Like Lindsay, this technology is amazing!”

But while her heart theory album might be about looking back, Lindsay Ell is definitely focused on moving ahead. She created the Make You Movement as a charitable fund sending money to organizations helping youth and victims of sexual trauma, and has followed up an ACM nomination for her chart topping “What Happens In a Small Town” (with Brantley Gilbert) with tour dates in support of Blake Shelton’s Friends and Heroes Tour.