As if the four members of GRAMMY-winning quartet Little Big Town didn’t have enough to do. Along with balancing a successful career in country music, impeccable lives at home and several side businesses, the band has now launched Boondocks, a collection of merchandise inspired by the band’s music.
During an event on Tuesday evening (4/25), Karen Fairchild, Jimi Westbrook, Kimberly Schlapman and Phillip Sweet gathered with members of the media, their team and the Grand Ole Opry to debut the first of four collections in the new line.
“‘Boondocks’ made the perfect thing to launch kind of a lifestyle collection. There are some fashion pieces. There’s things that we love,” shared Fairchild. “I mean our days start, because we have babies, with a cup of coffee, and because we have babies, it ends with a glass of wine. [laughs] Yeah, and so all of that in-between from things that are fashionable that we love, like the jewelry and the jackets, to the journals because we’re songwriters…”
“To the water bottles that can serve as water bottles or keep your wine chilled…” added Sweet.
“And all the things in-between,” continued Fairchild. “But that’s the reason, ‘Boondocks’ was kind of the kick-starter, like Phillip said, to bringing us to the party, so it was the perfect correlation for us to show the fans how we live our lives and through really beautiful things.”
Among the collection are stunning guitar straps, leather and beaded stackable bracelets, suede journals, stemless wine glasses, custom water bottles, totes and much more.
Boondocks is the first of four collections inspired by the band, with the next three being launched later in 2017. The new merchandise is now available at ryman.com and in three of the Opry Entertainment retail stores in Nashville.