Luke Bryan Re-Launches Two Lane Beer and Hard Seltzer Brand
The year-long wait for his signature brews is over!
Luke Bryan has popped the top on his signature brand of beer — again — and he’s also added a new seltzer variety to the fridge. Thirsty fans can now pick up a case of Bryan’s Two Lane American Golden Lager and Hard Seltzer in select markets.
Making the announcement today (March 3), Bryan says Two Lane is now available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia, with plans to expand distribution in the coming years. Plus, his easy-drinking beer is now joined by a refreshing seltzer counterpart, with four flavors inspired by Bryan’s Southern roots — Cherry Limeade, Peach Tea, Blueberry Lemonade and Watermelon Punch.
The news comes about a year after the beverage line was first unveiled, when Bryan and Constellation Brands announced the sudsy collaboration back in February of 2020. We all know what happened just a month later, though, and as COVID-19 crippled supply chains across the globe, Bryan was forced to postpone Two Lane’s launch. Now it time for a toast.
Speaking with media outlets including Sounds Like Nashville back in 2020, Bryan explained that he had a big role in the brand’s development — and said his main goal was making a beer he would want to drink.
“It’s no secret that I love a good time, and I’m also deeply connected to my roots. Two Lane has found the perfect balance, combining my celebratory approach to life and my connection to home,” he says now. “I’m very excited that Two Lane is back on shelves, and I can’t wait for people to get their first sips of Two Lane Hard Seltzer. It’s a great complement to the lager, and I hope y’all love it as much as I do.”
More information available at the Two Lane website. Meanwhile, Luke Bryan just celebrated his 26th career Number One with “Down to One,” and is back the set of ABC’s American Idol for the re-booted show’s fourth season.
