Luke Bryan is among the star-studded list of performers scheduled to sing during The Big Concert for Small Business, Verizon’s after-party for Super Bowl LV. Set for Sunday, February 7 at 11 p.m. ET, the show will aim to assist small businesses struggling from the ongoing coronavirus pandemic.
“I am excited to be a part of Verizon’s The Big Concert for Small Business,” shared the American Idol judge in a press release. “Small businesses are such an important part of our communities. I was honored to participate in their Pay It Forward Live series back in March of 2020. We need to make sure we are continuing to support them, and I love that Verizon has stayed committed to raise awareness on their behalf.”
In addition to Bryan’s performances, artists including Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, and Miley Cyrus will all take part. Comedian Tiffany Haddish will host the festivities.
As part of their commitment to help small businesses, Verizon has pledged $10 million through the nonprofit, Local Initiatives Support Corporation (LISC), with a focus on business owners in historically underserved communities. Additionally, the company has made the following pledges:
● Verizon is making a multi-year commitment to bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy
● The Verizon Big Concert for Small Business, the ultimate livestreamed Super Bowl LV after-party on Sunday, February 7. Using #BigConcertSmallBiz viewers can tag their favorite small businesses or text SMALLBIZ to 20222 to make a one-time donation of $10 to LISC
● Verizon has partnered with select Tampa-area small businesses to equip them with 5G connectivity and tools to accelerate their digital transformation and aid in their recovery
“For small business owners today, we know that opening a digital front door is as important as a physical one,” said Tami Erwin, CEO of Verizon Business. “This multi-year effort underscores the role financial assistance, technology and training will play in rebuilding small businesses for both short-term and long-term economic recovery.”
“When we launched Pay It Forward Live, the weekly entertainment series that supported small businesses last March, we had no idea the need for help would still be so critical almost a year later,” said Diego Scotti, CMO, Verizon. “We made magic happen by collaborating with the entertainment industry and mobilizing the public, impacting thousands of businesses. We’re doing it again, in an even bigger way, with the Big Concert for Small Business, bringing people together after Super Bowl LV to help the small businesses that are the heart of the American economy.”
The event, curated by RocNation, will be livestreamed on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok, and broadcasted on BET, CBS Sports Network, CMT, MTV2 and MTV Live, as well as aired on iHeart and Sirius.