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Caroline and Luke Bryan Named Jockey Ambassadors

The country couple are all about comfort.

Written by Chris Parton
Caroline and Luke Bryan Named Jockey Ambassadors
Caroline and Luke Bryan; Photo courtesy of Jockey International, Inc.

Luke and Caroline Bryan are getting comfortable with a new job. They’ve been named as celebrity ambassadors for comfort apparel brand, Jockey International, Inc.

Starring in a series of TV and radio commercials for the new “There’s Only One Jockey” campaign, the country star and his hilarious wife will help promote a line of closet must-haves. From cozy pajamas and relaxing loungewear to comforting thermals — and of course, the iconic Jockey® Classic T-shirt — the brand and its executives say the Bryan’s are a “perfect fit.” Especially considering their “focus on family, dedication to caring for others and playful sense of humor.”

“This partnership with Jockey, and why I’m so proud of it, it just feels like such a natural combination of what our family is about,” Bryan says in a press statement. “Jockey is such a strong family company and we’re excited to be partnered with such a successful company for so many years. The clothes Jockey makes, the comfort and quality, and how they stand behind it, is so important to us.”

“What I love about Jockey the most is their classic white T-shirt because girls can rock it, and boys can, too,” Caroline adds. “I have some that I just tie on the side and throw on a hat and cute shoes, and you’re good to go. It’s easy.”

Caroline and Luke Bryan; Photo courtesy of Jockey International, Inc.

The couple’s commercial spots were filmed on a rustic estate in Nashville, and figure to feature their prank-happy relationship dynamic. Along with the larger campaign, the Bryans will also serve as ambassadors for the Jockey Being Family Foundation, Ltd., which provides support to adoption organizations and families who adopt children. But Bryan seems most excited to get an unlimited supply of white T-shirts.

“It’s so iconic in American culture,” he says. “It doesn’t matter how you wear it or what you throw on top of it, it just works. When I’m on stage, I see it everywhere in the crowd. It never goes out of style.”