Miranda Lambert and her pet rescue foundation, MuttNation, have teamed up with Tractor Supply Company to launch a new line of pet food. Available beginning July 20, On The Farm will feature nutritional meals for cats and dogs using real beef or chicken and other natural ingredients.
“Tractor Supply is excited to partner with Miranda Lambert and MuttNation on this extensive line of real, high-quality, nutritious food products for our pet-loving customers,” said Nicole Logan, Vice President, Divisional Merchandise Manager at Tractor Supply, in a press release. “Promoting the health and well-being of our pets is part of everything we do at Tractor Supply, and we can’t wait for our friends to try out ‘On The Farm’ for their pets.”
“Developing ‘On The Farm’ felt like a natural and authentic progression to me,” shared Lambert. “I live on a farm in Tennessee with nine rescue dogs, two cats, five horses, chickens, rabbits and lots of other animals – that’s actually my farm you see on the packaging. And proceeds from the sales will help shelter pets – that’s always been my main focus with MuttNation Foundation. Really, when you think about it, what could be better than giving your pets wholesome meals that will keep them healthy and strong while helping shelter pets at the same time?”
The launch of On The Farm is the latest collaboration between the country superstar and the rural lifestyle retailer. Their partnership began last year with Tractor Supply launching a collection of beds, toys, gear, among other items. Proceeds from the sales support the MuttNation Foundation and their efforts to encourage shelter pet adoption and aid in animal rescue efforts.