How many times have you been listening to live music and heard a kind musician ask you to remember to tip your bartenders and servers? That’s difficult to do while many of our favorite stars are sheltering in place and our local music venues are temporarily shuttered, but beloved whiskey brand Crown Royal hasn’t forgotten about the dedicated men and women who serve drinks. Crown Royal has partnered with the United States Bartenders’ Guild (USBG) to offer aid to bartenders in need, recently doubling its previous commitment up to an astounding $400,000.
For years, Crown Royal has sponsored “Generosity Hours” to raise funds for worthy causes, and they have decided to take the practice online to keep the practice going. The brand has partnered with some of their famous fans over the past several weeks, stars like country music artists Chris Lane and LOCASH, hip hop producer Drumma Boy, football legends Chris and Kyle Long, to host these online happy hours and interact with their fans. For every post during these Instagram Live sessions that includes the hashtag #GenerosityHour, Crown Royal will donate $1 to bartenders, up to the promised $400,000.
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It’s #GenerosityHour and this week – it’s ladies' night! . Grab the girl gang and let’s start off another week of supporting our bartenders with some music from our friend @RaeLynnOfficial! Let’s be together when we can’t be together all in the name of generosity! . Starting now, anyone that virtually raises a glass, no matter what they are drinking, and tags #GenerosityHour and #CrownRoyalDonation, Crown Royal will donate $1 to the @USBG Bartender Emergency Assistance Fund. Let’s continue to show our support for our bartenders! . We’ve hit our $200k goal, but with your help, we can keep it going and reach $400k! Concert starts at 6:30PM ET over on @raelynnofficial. Hashtag use required to be counted. #purplebagproject
On Friday, April 24, country music star RaeLynn was the guest of honor for a live online chat where she connected with her fans to sing some of their favorite songs including “Rowdy,” “Keep Up,” “Queens Don’t” and “Bra Off.” She also previewed some new music, singing a yet-to-be-released song all about growing up in a small town during the exclusive performance.
Crown Royal lovers who are 21+ can toast with their favorite cocktail on social media to bring people together in the name of generosity to help out the USBG Bartender Emergency Assistance Fund. To keep abreast of the next #GenerosityHour guest, follow Crown Royal on the ‘Gram at www.instagram.com/crownroyal. Your favorite bartender will thank you and will be more likely to be back behind the bar waiting for you with a cold Crown and Coke when this all blows over!