Rodney Atkins performs a special concert to honor Texas volunteer firefighters as part of the Crown Royals Heroes Project at Cowboys Stadium
This past weekend, the Giants and Cowboys battled it out on the gridiron in a Sunday Night Football thriller. But before fans took their seats to watch the game, many of them joined Rodney Atkins, former NFL star Warrick Dunn and Crown Royal to help honor and provide some much-needed support for our nation’s heroes.
Atkins, Dunn and adult football fans joined forces to stuff special camo-themed care packages to be sent to Texas servicemen and women serving overseas this holiday season. And for every bag stuffed, Crown Royal pledged to donate $10 to The Texas Wildfire Relief Fund, a non-profit organization committed to generating awareness and garnering support for Texas volunteer firefighters.
Rodney Atkins, right, and NFL star Warrick Dunn, left, write personal postcards to include in camo care packages to be sent to Texas troops serving overseas via the Crown Royal Heroes Project
Thanks to the help of Atkins, Dunn and a huge crowd of Cowboys and Giants fans, Crown Royal will be sending 1,000 care packages to Dallas troops overseas and made a resulting $10,000 donation to the Texas Wildfire Relief Fund. And as a tribute to more than 50 firefighters who were on-site from local fire stations across the Dallas-Ft. Worth area, Rodney played a special free concert to celebrate the community’s support for their hard work and sacrifice.
The event was part of the Crown Royal Heroes Project—an on-going commitment from the whisky brand to recognize, honor and give back to America’s finest, including police officers, fire fighters, military personnel and more.
Those who weren’t able to make the event can still make a difference by visiting Facebook.com/CrownRoyal to send personalized messages to our soldiers overseas, or TexasWildfireRelief.org to learn more about how to support Texas volunteer firefighters year-round.
Photos via Brandon Wade/AP Images for Crown Royal